Market Access and Pricing Strategy
Navigating your pathway to market and patient access
Often manufacturers of innovative technologies focus on registration and arranging to get paid is an afterthought. Having a robust market access strategy is key. Market access for your medicines, devices and technologies is a two-stage process, we can help you with both:
- Securing regulatory approval
- Securing pricing and reimbursement
Our Market Access expertise and service offerings
- We have an established network of contacts throughout the Australian Government, Private health insurance and the Australian hospital system.
- We can advise and/or represent you in negotiations and discussions with these bodies to facilitate market access for your pharmaceutical or biotechnology product or service.
- We are registered with the Australian Department of Prime Minister and Cabinet as a Lobbyist Organisation and are legally able to represent you to the Australian Government and its agencies.
- We can act on your behalf as a product sponsor for companies and manufacturers not based in and/or legal entities in Australia. Find out more about our Product Sponsorship and Commercialisation services.
- Stakeholder and Market Sector Mapping
- Competitive Environment Analysis
- Securing regulatory approval
- Securing pricing and reimbursement
- Advisory Board Preparation and Participations
Our Pricing Strategy Services
When developing a pricing strategy for your product, we consider several key factors to ensure optimal positioning in the market:
- List Price or National Price: We evaluate the national price of the health technology to establish a competitive baseline.
- Variable Elements: We consider additional costs such as wholesaler charges and hospital-negotiated discounts and agreements, which can be adjusted to suit your strategy.
- PBS Pricing Calculations made easy and updated
By considering these factors, we develop a comprehensive pricing strategy that maximizes your product’s market potential, ensures competitive advantage, and remains realistic and achievable.
We also offer pricing analysis, negotiation support, and price defence strategies to strengthen your market position.
Our team have a practical and thorough understanding of the healthcare environments in Australia and the Asia-Pacific region, supported by robust technical skills, knowledge, and experience.
Get in touch with us today to discover how we can help your pharmaceuticals, biotech products, medical devices, and technologies successfully enter the Australian market.
Lucid Health Consulting are providers of expert advice in health economics, pricing & reimbursement, market access and regulatory affairs in Australia. Enabling companies to optimise the entry of their pharmaceutical, biotech and medical devices into the Australian market.